![]() ![]() So why don’t we use narrative to give people content in other things? Many of them are related to saving the world, a princess, solving a case, or even just helping a dragon or crocodile take a bath. Most games start with a narrative that gives the player some context about WHY she should play the game. For each concept, there will also be examples of organizations across all different industries that use these concepts to improve user interaction within their systems. Here are five Game Techniques to incorporate Epic Meaning and Calling into your system in ways that will build engagement, motivation, and loyalty. ![]() By activating Epic Meaning and Calling, you’ll gain active participants and grow your customer base or audience through their passion and commitment to your cause, sometimes to an irrational degree.Įpic Meaning and Calling can possibly be implemented anytime within a player’s journey, but is most often introduced when people are starting to interact with your system, which is the Discovery Phase and the onboarding phase.īut how do you instill Epic Meaning and Calling into your users or customers? When your system or product demonstrates deep and sincere passion towards a higher vision, others will want to believe in you and be on the journey with you, even if it means foregoing financial compensation (which is our Left-Brain Core Drive #4 – Ownership & Possession). This core drive is activated when your system inspires people and gets them excited about being part of a bigger purpose or plan. When this drive is activated, participants choose to be members of your system and will take action not because it necessarily benefits them directly, but because it turns them into the heroes of the company’s story. At the most extreme front, why do people sacrifice and even become martyrs of ideals they believe in? Certainly it is not comfortable, and it’s hard to imagine anything they will gain from and enjoy after such a big sacrifice.Įpic Meaning and Calling is the need or the urge to be a part of something much bigger than just yourself.Why do people buy Life Insurance, giving up current cash they could enjoy for potential future cash that they know they cannot enjoy?.Why do Asian kids work so hard for their parents throughout their life?.Why are school rivalries so engaging, driving radical behaviors such as pranks, streaking, violence, and profit for the schools?.Why are people so loyal to Apple products, to the extent that they know they want to buy the next product even before they know what it is?.People contribute to the non-profit website Wikipedia? What would make someone spend hours updating a site that doesn’t pay her or even help her build her resume?.How about real life? Do we ever encounter scenarios where we are driven by Epic Meaning & Calling? Many times in games, the world is about to be destroyed, and somehow, you as the player are the only qualified candidate to save the world. ![]() This is the drive where people are motivated because they believe they are engaged in something that is bigger than themselves. (Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like this blog post, you will LOVE the book.)Įpic Meaning & Calling is the First Core Drive of the Gamification Framework Octalysis. The First Motivation Core Drive of Octalysis Gamification ![]()
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